> I don't know how well Dr Pepper sells in America, or how it's advertised over there, but in Britain its market share is summed up very well by their old advertising tagline: "Try it. You just might like it".
>

Kinda reminds me of what may be one of the most recognizable commercials in American television history, the "Mikey" series for Life cereal. I'm not sure how many decades those ads were shown, but their "He likes it! He really LIKES it!" campaign went through several generations of U.S. children.

Maybe the slogan's just too spineless for Britain? Perhaps something like "Dr. Pepper: the fifth largest army in the world will invade next week if you don't try it."

Penny "Oh, or maybe 'How much can one visit to the doctor hurt you, really?'" stamp