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Re: Dr Pepper commercials hit a new low...
Posted By: Sosiqui, on host 130.65.100.214
Date: Monday, May 14, 2001, at 14:29:04
In Reply To: Dr Pepper commercials hit a new low... posted by wintermute on Monday, May 14, 2001, at 07:32:01:

> Their new adverts not only don't make me want to try the product, they actively put me off. The tagline is now "Dr Pepper: What's the worst that could happen?".
>

O_o

Okay, that's just... weird. I wonder why they didn't see the stupidity of that before launching the campaign? Their ad agency should be taken out and shot. What's the worst that could happen?

Of course, one of the (supposed) best campaign slogans in advertising (according to my creative writing teacher) always struck me as being equally weird: "Raid Kills Bugs Dead".

Sosi"bite the wax tadpole"qui