> Small, unpopular sites are already hindered by being small and unpopular. Insofar as a site's popularity shifts, the ability of the owners to improve their users' experience will also shift (assuming the owners attempt to derive some revenue from the site). It seems to me like an obviously good thing. Since sites won't be locked permanently into high or low priorities, abandoning network neutrality may actually decrease the inertia that a site must overcome to make it big.

Eh? This argument makes, like, no sense at all to me. What you seem to be saying is that, if new sites start out with an additional disadvantage -- slower network speed than their competitors -- this actually improves their chances? The heck? Sorry, but no.

RinkWorks, by the way, is slightly above average in terms of page loading speed, according to Alexa.