> The thing is, how can anyone be sure that the massive savings actually exist? Are people actually going to think "Oh. That's a good saving" when they have no idea what they would be saving?

Heh. That is Wal-Mart's primary advertising strategy here. Their slogan is something like "Prices are Falling Again" and they have commercials in which you see prices being lowered... of course, these prices aren't attached to any particular products. They've been doing this for a number of years, and Wal-Mart is one of the leading retail chains, so it must be effective. Sigh.

Stephen