Message Forum: Re: Missing the Target Audience

Re: Missing the Target Audience

Posted By: Matthew, on host 62.30.192.1
Date: Sunday, August 12, 2001, at 09:11:23
In Reply To: Missing the Target Audience posted by gabby on Saturday, August 11, 2001, at 20:53:39:

> I just saw an advertisement for Bank of America. There was some pointless martial arts, then the screen displayed a blurb about BoA having talking ATM's for the blind. The voice-over had nothing to do with what was being advertised.
>
> gab"They should have just given the money to me"by

But this way, they get people posting about it at Rinkworks and reaching out to a potential audience of millions. So it worked, in a roundabout way.

Matthew