This whole thread reminds me of that movie, I think Dudley Moore was in it, and he's an ad executive of some sort. I can't remember the details, but he ended up in a hospital for mental patients. They started writing ad campaigns that were actually truthful, rather than what was designed to make you want to buy the product...and it was really successful!

I don't remember much more about it, so if anyone can remember the name of the movie, that would be great.

ding"I think maybe Daryl Hannah was in it too?"dong