>
> Do any of you visit AdCritic.com? I was just introduced to the site, and found, among other things, an ad that, in all likelihood, never aired a single time on any TV station in the US.
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> It's one of PETA's ads, and I am NOT going to go into the details of it here. Besides, you have to see this for yourself or you'll never believe it. The ad can be found in QuickTime format at the link below.
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> CAUTION! The contents of this advertisement WILL, in all likelihood, offend you! You have been warned!
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> Due to the offensive nature of the ad, I have not linked directly to the specific page on which it is found, but to the AdCritic main page. The ad is listed in the left-hand column, in the list of ten most popular ads, as "PETA: Bad Cats".
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> -Trunks (still shuddering)

Wow, it's a bit of surprise to see the subject matter...
But I think it follows a trend in achieving attention through shock value. I know in Australia we have had various ad campaigns designed to horrify and shock. I think it's when the ad is informational rather than sales related. We have a lot of traffic related advertising which can get quite distressing, on speeding, drink driving, overtaking, etc, as well as a lot more that I can't even think of at the moment (I try not to watch too much TV)

ding"our animal ads have cute furry things wandering across a white set with little bandages on to the tune of 'All things bright and beautiful'"dong