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Re: Now here's an interesting case of false advertising...
Posted By: Ellmyruh, on host 38.28.28.198
Date: Wednesday, January 10, 2001, at 21:51:38
In Reply To: Re: Now here's an interesting case of false advertising... posted by shadowfax on Wednesday, January 10, 2001, at 21:28:25:

> >
> > Doritos tortilla chips have a new flavor. Yeah, yeah, when do they NOT have a new flavor. :) But the new flavor, and some of you have probably tried it, is "Four Cheese". It's a very good flavor; I've had two bags to date (they're fairly scarce here).
> >
> > They're also falsly advertised...but in an odd way.
> >
> > The first time I had these chips, there was one of those random contest/promotions going on, so the usual info blurb on the back of the package describing how great the chips are and what zesty flavors the consumer could expect was replaced by a football thingie. So, after finishing the bag, I read the ingredients list. What I found there surprised me, and left me wondering.
> >
> > Now, I have my second bag, with the standard info blurb in place.
> >
> > Frito-Lay promises the consumer will find Four Cheese Doritos to be "Loaded with Cheddar, Monterey Jack, American, and Parmesan cheeses!".
> >
> > The reality is that the flavoring stuff on these chips contains (we're just going to assume there's real cheese in the things for the sake of argument): cheddar, monterey jack, American, parmesan...SWISS, and colby.
> >
> > SIX cheeses! Six cheeses in Four Cheese Doritos!
> >
> > One has to wonder why Frito-Lay would want to conceal from the rabid snack-eating population the fact that they've crammed six cheeses into these chips. You'd think the label "Six Cheese!" would sell even more chips than "Four Cheese!".
> >
> > But, oh well. *munch* Mmm, cheesy.
>
> it could be that they only have 4 real cheeses. Fake cheese can't be called cheese. that's why you'll see on the label "cheese food" Calling it "Four Cheese and Two Cheese Food Doritos" wouldn't be a very good marketing strategy ;)

I actually looked at the bag in question when I was in the grocery store today. The cheeses are all listed next to one another in the ingredients, so there goes the theory of having only a miniscule amount of cheese in the chip. And no, they are not listed as "cheese food." In terms of wording, there is no difference between them.

Ell"Didn't buy the chips because they only came in the big bag"myruh